There are nearly 300 million cars in America, and all or them have one thing in common: they’ll need service at some point. There are thousands of repair shops competing for drivers’ business, including dealerships. There are a few ways for independent shop owners to set themselves apart and appeal to today’s drivers. Here, we’ll discuss the role of marketing in an auto repair shop’s success.
Take it to Social Media
For some owners, a vehicle is like a member of the family, and only the best will do when it’s time for maintenance or service. Choosy owners ask a lot of questions, have very specific requirements, and need more customer support. To meet these needs, shop owners must position themselves as local experts when marketing a repair shop.
An easy way to attain such a status is to post helpful infographics, FAQs, results photos, customer testimonials, and anything else a potential customer may look for when gathering information. Not only will social media increase a shop’s visibility to the search engines, but it also builds trust with local drivers.
Send Promos via SMS
While some people treat their cars with the utmost care, others make auto maintenance less of a priority. A good way to target those who may place less importance on preventive services is to send exclusive deals and discounts via text message. To engage with subscribers, consider sending texts with maintenance tips, recall information, and other important facts.
Start a Loyalty Program
To increase word-of-mouth business, an auto repair shop’s marketing efforts must focus on existing and potential customers. One of the best ways to keep customers satisfied is to start a loyalty program. When customers get benefits such as discounts for referrals, you’ll keep existing business and bring more people through the doors. Most cars need service at least twice per year, and it’s a great opportunity to offer add-on services.
Text Appointment Reminders
When customers miss service visits, shops lose revenue. Voicemails and emails aren’t always received promptly, but more than 90% of text messages are read within a few minutes. That makes text messaging a great way to send appointment reminders. Texting is a good way to reach millennials and teenagers, which is the age group with the highest accident rate. By adding texting to your auto repair shop’s marketing strategy, you’ll appeal to these demographics.
Team Up With Other Business Owners
When it’s time to work smarter instead of harder, it’s time to call in some reinforcements. Teaming up with businesses and brands that can help your shop reach its target market is an excellent plan. Customers like the perks and, in return for the increase in sales, partners will refer them to you. It’s impossible to lose!
Join the Local Community
From dealerships to car shows, America’s automotive market is a competitive one. Dealers, for instance, run a lot of promotions and hold events to entice customers. As customers are buying their vehicles, it’s a great time to remind them of the need for continued service and maintenance. Setting up a booth at such an event is an easy way to attract customers and build brand awareness.
Market Your Shop and Watch it Grow
Auto repair shop marketing is evolving, and most of the changes are to shop owners’ benefit. Traditional marketing methods can be costly, and it’s getting harder to deliver a significant return on investment.
During the last few years, however, businesses have gained more opportunities to connect with current and potential customers through text marketing, email, and social media. When shop owners evaluate the role of marketing in their companies’ success, they’re more likely to see the growth they’re seeking.
Keep in mind one day you may decide you’re going to sell your business and all the work you’re doing to keep it going and evolving will be important to how your business is valued. Marketing is your best bet for improving your business overall but when you want to sell you will look back on all you did to add value while it was your business.